XPO Streetfighter

As a provider of after-market motorcycle parts, XPO Streetfighter has a distinctly urban identity. The logo for their clothing line "XPO Wear" was updated in anticipation of an appearance on a television show featuring companies that build sport bikes. The business partners sought to increase visibility with a poster (“Cafe Fighter”) that would be offered at tradeshows as promotional item.

In addition, t-shirts were designed for sale through the company's website and for distribution at tradeshows and other industry-related events.